Recognising media as a key driver of change
The ENABLE approach
The underlying premise for sustainability in media is simple: media coverage that focuses on the real issues that impact on how the majority of Nigerian’s make their living, and which does this in a dynamic and relevant way, will gain significant audience.
These popular media products will then attract advertisers and sponsorship.
In other words, effective programmes that focus on the livelihoods of the poor can be both popular and profitable for media houses.